Proof of Usefulness Report

Spark Foundry

Analysis completed on 2/16/2026

+614
Proof of Usefulness Score
Category Standard

Spark Foundry is a massive, established global media agency with significant real-world reach and verifiable traction (Ad Age awards, 7,500 employees). However, the project submission itself is of low quality, featuring vague claims ('everyone', 'most people'), plausible but oddly formatted revenue data, and a lack of specific technical detail. While the entity's scale warrants a high baseline score, the lack of technological innovation and the low-effort response prevent it from reaching the top tier of the PoU scale.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+667
Usefulness Multiplierx0.92
Final Score+614

Project Details

Project URL
sparkfoundryww.com
Description
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline