Proof of Usefulness Report

South China Morning Post SCMP

Analysis completed on 2/16/2026

+570
Proof of Usefulness Score
Industry Mainstay

The submission represents the South China Morning Post (SCMP), a major 120-year-old media entity with massive verifiable reach (5M+ monthly). However, the submission data itself is of extremely low quality, featuring anomalous fields (Project Name 'ShadowForge', vague traction claims like 'most people'). While the entity's real-world scale warrants a high baseline, the score is penalized by the lack of specific technical evidence and the unprofessional nature of the application data.

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Score Breakdown

Real World Utility180.0 (Weighted)
Audience Reach Impact190.0 (Weighted)
Technical Innovation30.0 (Weighted)
Evidence Of Traction142.5 (Weighted)
Market Timing Relevance75.0 (Weighted)
Functional Completeness2.5 (Weighted)
Subtotal+620
Usefulness Multiplierx0.92
Final Score+570

Project Details

Project URL
Description
SCMP Hearst publishes five lifestyle media brands in Hong Kong, including Cosmopolitan, ELLE, ELLE MEN, Esquire and Harper's BAZAAR. Through its print, website and social platforms, as well as live events and membership, SCMP Hearst reaches 5 million audiences in Hong Kong every month with engaging and premium contents in fashion, beauty, watches, jewelry and other lifestyle categories. SCMP Hearst is a joint venture of the SCMP Group and the Hearst Corporation.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline