Proof of Usefulness Report

Souled Store

Analysis completed on 1/31/2026

+645
Proof of Usefulness Score
Category Standard

The Souled Store is a highly successful D2C brand in India with verifiable revenue exceeding $40M USD (₹360 Cr+) and profitability. The project is backed by significant venture capital (Elevation, Xponentia) and has a team of ~850. While the entity operates at a large scale (valuation ~$170M), the submission itself contained vague and hyperbolic placeholders (e.g., 'audienceReach: everyone'), which significantly reduced the quality multipliers. However, the authoritative email domain and accurate financial data validate the entry as legitimate.

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Score Breakdown

Real World Utility+90
Audience Reach Impact+90
Technical Innovation+35
Evidence Of Traction+95
Market Timing Relevance+90
Functional Completeness+20
Subtotal+657.5
Usefulness Multiplierx0.98
Final Score+645

Project Details

Project URL
thesouledstore.com
Description
The Souled Store is an Indian-based online retail company that specializes in offering a wide range of pop culture merchandise. Founded in 2013, the company has become a popular destination for fans of movies, TV shows, comics, and music, providing them with officially licensed apparel, accessories, and collectibles. The Souled Store is known for its creative and vibrant designs, often collaborating with popular franchises to deliver unique and trendy products. With a focus on quality and customer satisfaction, the company has grown to become a leading player in the lifestyle and fashion segment in India.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline