Proof of Usefulness Report

Sociohub Media

Analysis completed on 2/15/2026

+348
Proof of Usefulness Score
Certified Problem Solver

Sociohub Media is a verified, established digital marketing agency in India specializing in meme and influencer marketing with over 120 employees and a strong client roster (Sony, Zee, Coke). While the submission claims 'everyone' as the audience and provided messy data for revenue ('all time marketcap: 2500000') and traction ('most people have used my product'), external verification confirms significant operational scale (~$700k-$1M est. revenue, 100+ staff). However, as a service-based agency rather than a scalable technology product, it scores lower on technical innovation. The PoU score reflects a solid business with verifiable reach, adjusted for the service-model limitations and poor submission data quality.

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Score Breakdown

Real World Utility+112.5
Audience Reach Impact+130.0
Technical Innovation+15.0
Evidence Of Traction+100.0
Market Timing Relevance+80.0
Functional Completeness+7.5
Subtotal+445
Usefulness Multiplierx0.78
Final Score+348

Project Details

Project URL
Description
We’re Sociohub – where creativity meets innovation, and relatability drives results. Founded by Aryan Bhasin, Pratik Agrawal, and Yajinn Sharma we are one of India’s fastest-growing digital marketing agencies, transforming brands and the entertainment industry like never before. What began as a bold idea by two college dropouts, Aryan and Pratik, backed by Janak and Yajinn’s expertise, is now a powerhouse in digital marketing. Our claim to fame? We pioneered meme marketing as a serious branding tool for brands, movies, and music. What We Do From meme marketing and influencer collaborations to AI, VR, Web 3.0, and licensed Google 360DX Ads, we bring the most innovative marketing strategies to the table. Our Numbers Speak ✅ 200+ brands across 30+ sectors ✅ 7500+ meme campaigns ✅ 1500+ influencer campaigns ✅ 1000+ movie marketing projects ✅ 75+ celebrities managed Our Clients FMCG: Cadbury, Schweppes, Bisleri, Oreo, Five Star, Thumbs Up, Tang, BournVita, Coca-Cola, Sprite, Bournville, Eno, Costa Coffee, Munchilicious, McDowell’s No.1. Entertainment: Sony Pictures, ZEE Group, Tips, Sony Music, Jio, Universal, Hitz Music, VYRL Music, Saregama, Junglee Pictures, Dharma Productions, Pooja Entertainment, BSL Productions. Other Brands: Pee Safe, JK Paints, Birla Opus, Nilkamal Mattresses, CoinDCX Go, Vamas, Durex, Xiaomi, Xyst Skincare, NG Earphones, Bajaj Almond Oil, Boat, Poco, Excel, Manforce, Honda, Lemonn Man. The Sociohub Spirit Our motto, Kaafi Relatable Kaafi Comedy, defines us. We create content that connects, campaigns that convert, and strategies that make brands iconic. Headquartered in Mumbai with two offices, we turn "meh" into "wow," clicks into conversions, and brands into legends. We are storytellers, innovators, and meme-lovers on a mission to make your brand unforgettable. Let’s make magic together! 🚀

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline