Proof of Usefulness Report

SocialTalk

Analysis completed on 2/15/2026

+233
Proof of Usefulness Score
Gaining Momentum

SocialTalk is a verified B2B influencer marketing SaaS based in Portugal, having raised ~$770k in Seed funding (2022) with clients like Zara and Renault. However, the submission contains significant inaccuracies: the project name is listed as 'LunarStorm' (a defunct social network), and traction claims ('most people have used my product', 'everyone') are demonstrably false. While the underlying business is legitimate and 'Small but promising' (approx. 1,000 users), the score is heavily penalized for poor submission quality and exaggerated metrics compared to the calibration standard.

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Score Breakdown

Real World Utility+125.0
Audience Reach Impact+15.0
Technical Innovation+45.0
Evidence Of Traction+31.25
Market Timing Relevance+40.0
Functional Completeness+2.5
Subtotal+258.75
Usefulness Multiplierx0.9
Final Score+233

Project Details

Project URL
socialtalk.io
Description
SocialTalk is on a mission to deliver Influencer Marketing Technology to all-size businesses, changing the way brands manage their Influencer Marketing activity. Through a complete digital solution, companies can find Influencers to work with, manage their own database and keep it automatically updated, get better insights, engage with Influencers and get the necessary contents and metrics in real time. All this starts at €31,00 per month!. Yes, it’s true! But don’t take our word for it and test if for free.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline