Proof of Usefulness Report

Social News Desk

Analysis completed on 1/30/2026

+364
Proof of Usefulness Score
Certified Problem Solver

Social News Desk (SND) is a verified market leader in the broadcast news industry, owned by Graham Media Group and used by over 2,500 newsrooms globally. While the actual product demonstrates exceptional Real-World Utility and Evidence of Traction (estimated $5M-$10M+ revenue, 30k+ active users), the project submission itself was extremely low quality, containing vague claims ('most people', 'everyone') and missing data. The evaluation heavily credits the verified external reality of the business while penalizing the submission's poor Response Quality. The score places it in the 'Comparable scale' tier (250-400), aligning with established mid-sized tech entities like the calibration reference.

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Score Breakdown

Real World Utility+108.0
Audience Reach Impact+64.0
Technical Innovation+31.2
Evidence Of Traction+95.0
Market Timing Relevance+32.0
Functional Completeness+1.0
Subtotal+331.2
Usefulness Multiplierx1.1
Final Score+364

Project Details

Description
SND has several platforms - including SND Dashboard which allows newsrooms to post, schedule and automate social media with very niche features intended to make newsrooms run more efficiently.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline