Proof of Usefulness Report

Social Mall Company

Analysis completed on 2/5/2026

+1
Proof of Usefulness Score
You're In Business

The project appears to be a generic, template-based e-commerce website (likely a default installation of a multivendor CMS) with placeholder content and no verifiable activity. The submission contains factually impossible claims (launch date of 1975 for a web platform) and demonstrably false traction statements ('most people have used my product'). The description outlines a theoretical concept of social commerce but the implementation is a non-functional shell. The verifiable 'market cap' and revenue figures appear fabricated or misunderstood.

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Score Breakdown

Real World Utility+0.63
Audience Reach Impact+0.00
Technical Innovation+0.00
Evidence Of Traction+0.00
Market Timing Relevance+0.25
Functional Completeness+0.00
Subtotal+0.88
Usefulness Multiplierx0.95
Final Score+1

Project Details

Project URL
Description
A multivendor ecommerce website that operates within a social media bubble where multiple vendors can showcase and sell their products to a specific community of users on social media. The website is designed to integrate seamlessly with social media platforms, such as Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, or Twitter, and allows users to browse and purchase products directly within their social media feeds. The website typically functions by creating a closed group or community within the social media platform, where vendors can list their products and interact with potential customers. The community members can access the website through a link provided on the social media platform or by searching for the website directly. Once on the website, users can browse through a wide range of products from various vendors, add items to their cart, and complete the checkout process, all without leaving the social media platform. The website provides a secure payment gateway and tracks order details and shipping information for each vendor. The advantage of this type of ecommerce website is that it creates a focused and engaged community of buyers and sellers, which can lead to higher conversion rates and increased customer loyalty. Additionally, the social media bubble provides a familiar and convenient shopping experience for users, increasing the likelihood of repeat purchases.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline