Proof of Usefulness Report

Social Beat

Analysis completed on 1/30/2026

+426
Proof of Usefulness Score
Certified Problem Solver

Social Beat is a confirmed industry leader in the Indian digital marketing space with verifiable revenue of ~₹217 Cr (~$26M USD) and a team of 300+. The project demonstrates exceptional Real-World Utility and Evidence of Traction, significantly outperforming the calibration baseline in terms of revenue and scale. However, the PoU score is moderated by the nature of the business (Service Agency vs. Scalable Tech Product) and the low quality of the specific form submission (e.g., filler text like 'most people have used my product'), which contrasts sharply with the impressive underlying business reality.

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Score Breakdown

Real World Utility1.25)
Audience Reach Impact1.0)
Technical Innovation0.75)
Evidence Of Traction1.25)
Market Timing Relevance0.5)
Functional Completeness0.25)
Subtotal+448.25
Usefulness Multiplierx0.95
Final Score+426

Project Details

Project URL
socialbeat.in
Description
Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and established companies who want to hyperscale and innovate like startups.\n \nWith a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. With focus on growth and ROI they bring Creativity and Performance marketing together.\n\nThey work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm and Pinlabs. We partner with companies including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.\n\nThey have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and others. They won Silver at AgencyCon by Social Samosa for the Year 2019 and 2020 for Performance Marketing \u0026 Influencer Marketing.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline