Proof of Usefulness Report

SO-SURE

Analysis completed on 1/30/2026

+394
Proof of Usefulness Score
Certified Problem Solver

SO-SURE is a legitimate UK-based insurtech company (founded 2014) with verified funding (~$3.46M-$15M), a team of 32, and an acquisition by Open Insurance in 2024. The project solves a genuine problem (trust in insurance) via a 'social insurance' model. Trustpilot reviews (~2,571) confirm a solid user base, estimated in the 10k-50k range. However, the submission quality is critically low, containing filler text ('ShadowHunter', 'most people have used my product') and hyperbole ('everyone') which contradicts the niche nature of the product. The score reflects the strong fundamentals of the underlying business, significantly penalized by the lack of effort and accuracy in the submission form.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+56.0
Technical Innovation+90.0
Evidence Of Traction+75.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+481
Usefulness Multiplierx0.82
Final Score+394

Project Details

Project URL
wearesosure.com
Description
We provide consumers with insurance that is win-win:\n(i) amazing if you need us: no small print and 24/72hrs fulfilment (vs 4-18days by competition) \n(ii) up to 80% money back, every year, if you and your friends don't claim\n\nWe do so by taking insurance back to its 17th century roots, when incentives were aligned across the value chain and customers got money back when there were no claims. \n\nOur ambitions are global and across consumers lines and we started with cell phone insurance and are rolling out across consumer lines.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline