Proof of Usefulness Report

Snowplow

Analysis completed on 1/30/2026

+736
Proof of Usefulness Score
Category Standard

Snowplow (submitted as 'IronClaw') is a verified, market-leading behavioral data platform with significant traction ($25M+ estimated revenue, ~160 employees, Series B funding). While the submission itself contained lazy and vague claims (e.g., audience reach 'everyone', traction 'most people'), the provided URL and team size allowed for positive verification of a high-utility, enterprise-grade project. The score reflects the project's actual massive scale and utility, slightly penalized for the poor quality of the submission text.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+90.0
Technical Innovation+135.0
Evidence Of Traction+237.5
Market Timing Relevance+95.0
Functional Completeness+5.0
Subtotal+800
Usefulness Multiplierx0.92
Final Score+736

Project Details

Project URL
snowplow.io
Description
Snowplow, operating under the domain snowplow.io, is a technology company specializing in data analytics and behavioral data collection. The company provides a platform that enables businesses to collect, process, and analyze large volumes of event-level data in real-time. Snowplow's solutions are designed to help organizations gain deeper insights into customer behavior, optimize marketing strategies, and enhance decision-making processes. By offering customizable and scalable data infrastructure, Snowplow empowers companies to build a comprehensive understanding of their user interactions across various digital touchpoints.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline