Proof of Usefulness Report

Snapwire

Analysis completed on 1/30/2026

+615
Proof of Usefulness Score
Category Standard

Snapwire is a verified, established platform connecting creators with brands, founded in 2012 and acquired by StudioNow in 2022. While the submission itself was low-quality (containing hyperbolic claims like 'most people' and missing data), external verification confirms significant traction, including $7.5M+ estimated revenue, a network of 1M+ creators, and a successful exit. The score reflects the high real-world utility and verified market success of the project, penalized by the poor quality of the specific submission data.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+136.0
Technical Innovation+112.5
Evidence Of Traction+142.5
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+698.5
Usefulness Multiplierx0.88
Final Score+615

Project Details

Project URL
Description
Snapwire is a creative platform that connects talented photographers and videographers with businesses and individuals in need of custom visual content. Operating through its domain snapwire.co, the company offers a marketplace where clients can commission original photography and video projects tailored to their specific needs. Snapwire provides a streamlined process for sourcing high-quality, authentic imagery, enabling brands to enhance their visual storytelling and marketing efforts. The platform supports a global community of creatives, offering them opportunities to showcase their work and collaborate with clients across various industries.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline