Proof of Usefulness Report

SMedia

Analysis completed on 2/16/2026

+341
Proof of Usefulness Score
Certified Problem Solver

sMedia is a verified, established automotive marketing technology company (founded 2011, Regina, SK) with estimated annual revenue of ~$3M-$5M and ~60-80 employees (contradicting the submission's claim of 350). The project has significant real-world utility for its ~600 dealership clients, offering attribution and advertising tools. However, the submission quality was extremely poor, containing false claims ('most people have used my product', 'audience reach: everyone') and incorrect data. The score reflects the solid business fundamentals (comparable to the HackerNoon benchmark) heavily adjusted for the poor submission accuracy.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+55.0
Technical Innovation+45.0
Evidence Of Traction+93.75
Market Timing Relevance+25.0
Functional Completeness+1.25
Subtotal+326.25
Usefulness Multiplierx1.04
Final Score+341

Project Details

Project URL
smedia.io
Description
sMedia is a technology company providing attribution, digital marketing, and website tools solutions to the automotive, power sports, marine, RV, and high-end electronics industries. Our years of experience coupled with proprietary technology can help you understand the relationship between your traffic sources and your sales. That means you can increase your sales opportunities, decrease your marketing cost per sale, and reach your sales targets in a predictable manner.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline