Proof of Usefulness Report

Smarter Online Business

Analysis completed on 2/5/2026

+63
Proof of Usefulness Score
You're In Business

The project represents a standard content/consulting business (podcast) with a potentially verifiable history (Carrie Saunders/BCS Engineering), but the submission is heavily penalized for low quality and hyperbolic claims (e.g., 'most people have used my product', 'audience: everyone'). The reported 'marketcap: 500000' is likely a confusion of terms (lifetime revenue) and lacks verification. While the underlying service has basic utility, the lack of technical innovation and the unprofessional submission drastically reduce the score.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+1.0
Technical Innovation+0.38
Evidence Of Traction+1.88
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+17.51
Usefulness Multiplierx0.90
Final Score+63

Project Details

Project URL
smarteronlinebusiness.com
Description
About this Podcast: I'm Carrie Saunders and the host of Smarter Online Business podcast. I have been running my own online business and helping other businesses grow and scale their websites since 2002. This podcast is designed for you if you are a traditional eCommerce owner, Service Provider, Course Creator or Coach. Our listeners save time and money learning easy step-by-step actions to improve their website, SEO, Marketing and More! Even if our listeners don’t want to completely DIY their website, our information makes them more knowledgeable so they can ask the right questions and use effective tactics with their developer. I've been told time and time again that I do an excellent job of breaking down the tech, breaking down business steps, into manageable bits to help you not feel lost or alone and feel empowered to grow! Listen now! You can find us on your favorite podcast app or click our website link to find popular podcast subscribe links!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline