Smartbell is a verifiable UK-based agri-tech startup addressing cattle health via IoT/AI, which provides genuine real-world utility. However, the submission is critically flawed, containing demonstrably false claims ('audience is everyone', 'most people have used my product') and significantly inflated data (claiming 125 employees vs. ~10 verifiable). While the core technology is legitimate, the project shows slow traction for an 8-year-old venture (Seed stage, <$1M verifiable funding), and the submission quality is unprofessional, resulting in a low score.
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