Proof of Usefulness Report

Smartalks

Analysis completed on 2/16/2026

+56
Proof of Usefulness Score
You're In Business

Smartalks is a verified Italian digital marketing agency and blog (evolved from 'Clever Adv'), founded by Lorenzo Ferrari. External search confirms the founder has significant industry influence (Top 25 LinkedIn Italy) and the agency serves real clients (e.g., Tempocasa). However, the submission quality is critically low, containing hyperbolic falsehoods ('most people have used my product'), confusing financial metrics ('marketcap: 50000'), and contradictory dates. While the project has verifiable local utility and legitimate business status, the poor submission data and lack of scalable technical innovation limit its PoU score to the 'Small Business/Niche' range.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+8.00
Technical Innovation+4.50
Evidence Of Traction+12.00
Market Timing Relevance+6.00
Functional Completeness+0.50
Subtotal+49.75
Usefulness Multiplierx1.12
Final Score+56

Project Details

Project URL
Description
Clever Adv was born in February 2020 from the simple desire of a university student to share his passion for the world of advertising and communication. Today, Clever Adv is a social project that aims to inform industry professionals, enthusiasts and students through the story of noteworthy advertising campaigns. The next step? Becoming a creative agency. 📩 cleveradv0@gmail.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline