Smart Kiwi

Smart Kiwi is a legitimate London-based B2B SaaS startup founded in 2022 that provides demand prediction and fleet optimization for shared mobility companies (e.g., scooters, bikes). The project has verifiable traction, having raised £250k in pre-seed funding from investors like SFC Capital and Plug and Play. However, the submission itself contained highly inaccurate and exaggerated claims (e.g., audience reach is 'everyone', traction claimed as 'most people have used my product', revenue 'marketcap: null'). While the underlying technology and problem-solution fit are strong (optimizing micromobility assets using geospatial ML), the score is heavily penalized by the poor quality of the submission and the discrepancy between the claimed and actual market reach (niche B2B vs. global consumer).