Proof of Usefulness Report

Smart City Locating

Analysis completed on 1/30/2026

+531
Proof of Usefulness Score
Industry Mainstay

Smart City Locating is a highly successful, established residential real estate brokerage founded in 2013, with verifiable revenue estimated between $13M-$64M and over 100 employees (Inc. 5000 honoree). While the project submission itself contained significant errors (e.g., claiming 'space-technology', unprofessional username 'ShadowClaw', and exaggerated user reach), external verification confirms a robust business model with strong market traction in Texas and expanding US markets. The score reflects the high real-world utility and verified commercial success, heavily penalized in the 'Response Quality' metric due to the poor submission data.

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Score Breakdown

Real World Utility+26.4
Audience Reach Impact+17.16
Technical Innovation+6.75
Evidence Of Traction+32.2
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal90.26 (Scaled x6 for calibration: 541.56)
Usefulness Multiplierx0.98
Final Score+531

Project Details

Description
We are a free apartment locating service. How exactly is it free? \nHere’s the breakdown—apartment management companies are looking for qualified renters to live at their property. Empty units cost them a TON of money.\n\nEnter: Smart City Locating. Our job as an apartment locating service is to help clients find the perfect place to live. Properties pay locators a commission out of their marketing budget for referring renters their way. We need an income, clients need a place to live, and properties need tenants. It’s a win-win-win!\n\nWhat is an Apartment Locator? \nAn apartment locator is a licensed real estate agent that specializes in finding apartments for renters. Renting is a quicker process than buying and a renter will likely ask for help finding their next place when their lease ends. This pipeline-building process is a great first step into residential real estate— Smart City provides the opportunity to build your client network, to be ready when your renter is ready to buy a home.\n\nHow It All Started:\nSmart City started in 2013 as a small apartment locating service in Dallas, Texas. In the early days, our founder and CEO Cassie Brown just wanted to help her friends find great places to live, but her innate drive to offer an amazing client experience quickly set Smart City apart from the competition. Since then, Smart City has taken big strides to disrupt the real estate industry by becoming a trusted and preferred partner for property management companies. \n\nWe've cultivated a highly targeted lead generation engine that generates qualified rental leads to our team of licensed real estate agents across eight markets. Our agents put clients' needs first, delivering a personalized list of apartments to bring highly-interested and qualified traffic through the doors of our property partners. We are growing and looking for more agents to join our team to launch their real estate careers and grow their client-base into residential real estate.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline