Smalls

Smalls is a highly successful, venture-backed (Series B) direct-to-consumer cat food brand with estimated annual revenues exceeding $20M and over 100,000 customers. However, the project submission itself is of extremely low quality, containing false claims ('everyone', 'most people have used my product') and missing data. While the verifiable entity is a market leader with high utility and traction, the score is penalized by the lack of credible evidence provided in the submission text.