Proof of Usefulness Report

Small Door Veterinary

Analysis completed on 1/30/2026

+684
Proof of Usefulness Score
Category Standard

Small Door Veterinary is a highly established, Series C venture-backed company (raised ~$98M+) with verifiable real-world traction, including 13+ locations across NYC, Boston, and DC. The project demonstrates exceptional Real-World Utility and strong Market Timing in the booming pet healthcare sector. However, the specific submission provided by the user ('DeepRider') was of extremely low quality, containing hyperbolic and inaccurate claims (e.g., 'most people have used my product') and missing key data points that are publicly available. The high score reflects the verifiable success and scale of the actual business (Scale-up stage), heavily penalized in the Response Quality and Audience Reach sections due to the poor submission accuracy.

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Score Breakdown

Real World Utility+23.75
Audience Reach Impact+11.20
Technical Innovation+9.75
Evidence Of Traction+23.75
Market Timing Relevance+9.00
Functional Completeness+0.25
Subtotal+77.7
Usefulness Multiplierx0.88
Final Score+684

Project Details

Project URL
smalldoorvet.com
Description
Small Door is membership-based veterinary care designed with human standards that are better for pets, pet parents, and veterinarians. \n\nOur mission is a reimagined veterinary care experience with a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with hospitality in spaces designed by animal experts to be stress-free. \n\nSmall Door opened its flagship in the West Village in 2020 and will open a second practice on Manhattan’s Upper East Side with a goal of 25 locations by 2025. \n\nIn building Small Door, we’ve partnered with beloved consumer companies like Warby Parker, Sweetgreen, and Casper to establish our brand and we’re also working with the founders of One Medical Group and CityMD along with people like Temple Grandin to create our experience.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline