Proof of Usefulness Report

Singular

Analysis completed on 2/16/2026

+634
Proof of Usefulness Score
Category Standard

Singular is a verified, market-leading Mobile Measurement Partner (MMP) with significant real-world utility and a high-profile client roster (Uber, Airbnb, LinkedIn). While the project itself demonstrates exceptional scale (~400 employees, ~$50M funding) and technical relevance in the privacy-first advertising era, the submission quality was notably poor. The input contained lazy placeholders (e.g., 'most people have used my product', 'Computer Software') and data entry errors ('marketcap' for revenue). The score reflects the high verified value of the platform, heavily penalized by the low quality of the specific submission evidence.

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Score Breakdown

Real World Utility+23.75
Audience Reach Impact+14.4
Technical Innovation+6.38
Evidence Of Traction+14.25
Market Timing Relevance+9.0
Functional Completeness+0.5
Subtotal+68.28
Usefulness Multiplierx0.93
Final Score+634

Project Details

Project URL
Description
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. Top marketers from LinkedIn, Rovio, Microsoft, Uber, Airbnb, Lyft, DoorDash, EA, and more, rely on Singular for a complete view of their marketing performance.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline