Proof of Usefulness Report

SimplyBiz

Analysis completed on 2/16/2026

+624
Proof of Usefulness Score
Category Standard

SimplyBiz (part of Fintel plc) is a dominant, verified force in the UK financial services sector with massive real-world traction (350+ employees, verified market presence since 2002). However, the submission quality is exceptionally poor, with lazy text responses ('everyone', 'most people') that degrade the confidence in the submitter's specific claims. The score reflects the undeniable scale of the business entity while heavily penalizing the low-effort submission via Quality Factors.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+136.0
Technical Innovation+45.0
Evidence Of Traction+190.0
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+693.5
Usefulness Multiplierx0.9
Final Score+624

Project Details

Project URL
simplybiz.co.uk
Description
Driven by our belief in the value of professional financial advice, we exist to help financial professionals create better outcomes for consumers. By delivering the technology and services platform that powers the future of financial advice, we shape a better financial future for all. Simplybiz is the leading provider of technology, business and regulatory support to the UK retail financial services industry, helping financial professionals operate more effectively and deliver better outcomes for consumers. Supporting thousands of financial intermediaries with regulation, technology and business support, and hundreds of product providers with market intelligence and expertise, our end-to-end platform connects and enables the market to help it evolve to its greatest potential. For more information, please visit our website at www.Simplybiz.co.uk , call us on 01484 439100 or send us an email at info@Simplybiz.co.uk

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline