Proof of Usefulness Report

simplesurance

Analysis completed on 1/30/2026

+841
Proof of Usefulness Score
Unicorn Utility

Simplesurance is a verified market leader in embedded insurance, acquired by Allianz X in 2022 (100% stake). The project has exceptional real-world utility, operating in 30+ countries with major partners like N26 and OnePlus. While the submission itself was of very low quality (vague claims, 'most people have used my product'), the underlying entity is highly successful with ~150 employees and significant revenue. The score reflects the proven commercial success and exit, heavily weighted against the poor submission effort in the 'Response Quality' metric.

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Score Breakdown

Real World Utility+261
Audience Reach Impact+198
Technical Innovation+120
Evidence Of Traction+285
Market Timing Relevance+90
Functional Completeness+2.5
Subtotal+956.5
Usefulness Multiplierx0.88
Final Score+841

Project Details

Description
simplesurance creates a platform for simple access to insurance. The market leader develops innovative cross-selling solutions for eCommerce that integrate into the checkout process of online shops and allow the purchase of insurance at the point-of-sale. simplesurance provides online retailers and electronic manufacturers in 30 countries a way to extend the level of service and increase their own margins.\n\nMoreover, simplesurance provides customers in 9 countries an easy and convenient way to purchase product insurance in its flagship stores. Additionally, simplesurance offers to all customers an innovative digital broker service to manage all of their insurances on their smartphones, easy and completely paperless. \n\nFounded in 2012 simplesurance has over 150 employees from across 30 nations all working in the headquarter in Berlin. \n\nWhat we offer…\n\n\u003e Clear Vision\n\u003e Opportunity to take responsibility\n\u003e Internationality and diversity\n\u003e Collaborative environment \n\u003e Flat hierarchies

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline