Simple Influence

Simple Influence is a legitimate, verified influencer marketplace in South Africa, actively connecting brands with over 12,000 creators. Notable strengths include its graduation from the Google for Startups Accelerator Africa and active paid campaigns (e.g., PrimeXBT). However, the Proof of Usefulness score is constrained by the submission's extremely poor quality (hyperbolic claims like 'everyone' and missing data) and the project's regional, early-stage nature. While the 'Minimal traction' guidelines suggest a lower score, the accelerator backing and verified operational status elevate it to the 'Small but promising' tier.