Proof of Usefulness Report

Sidkey & Co. Inc.

Analysis completed on 2/4/2026

-2
Proof of Usefulness Score
Lab Mode

The submission presents significant red flags, including a mismatch between the project name ('SwiftForge') and the description ('Sidkey & Co.'). The claim that 'most people have used my product' is demonstrably false for a local agency with no significant search footprint. Financial metrics ('all time marketcap: 500000') are misused and incongruent with the claimed team size of 125. The project appears to be a standard service agency with no described technological innovation.

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Score Breakdown

Real World Utility+2.50
Audience Reach Impact+0.50
Technical Innovation+0.38
Evidence Of Traction-6.25
Market Timing Relevance+1.00
Functional Completeness+0.25
Subtotal-1.62
Usefulness Multiplierx1.08
Final Score-2

Project Details

Project URL
sidkey.co
Description
We are a Digital Marketing Agency based in Toronto, ON What is Sidkey? | Sidkey is a growing collective of digital marketers, designers and developers on a top secret mission to make the internet more profitable. What Do We Do? | We help business get more leads and become more profitable by utilizing our digital marketing skills. How Do We Do That? | We use a little bit of our digital marketing agency magic and a whole lot of love and passion. Contact us today for a free consultation. Sidkey & Co - We Make Marketing Easy!

Algorithm Insights

Market Position
Early stage requiring focused development
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline