Proof of Usefulness Report

Shutterstock

Analysis completed on 2/16/2026

+801
Proof of Usefulness Score
Unicorn Utility

Shutterstock is a well-established, publicly traded global platform with massive real-world utility and verified traction far exceeding the calibration baseline. While the project itself is a market leader ($800M+ revenue, global reach), the submission quality was extremely low (brief descriptions, lack of technical detail, casual traction claims). However, due to the verifiable public nature of the entity, the score reflects its actual market dominance rather than the poor submission effort, though penalties were applied to 'Response Quality' and 'Technical Innovation' documentation.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+200.0
Technical Innovation+90.0
Evidence Of Traction+250.0
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+870
Usefulness Multiplierx0.92
Final Score+800

Project Details

Project URL
Description
Shutterstock gives you the speed, scale, and quality to fuel great work. We're your end-to-end creative partner. 860M+ assets, cutting-edge generative AI tools, expert-led custom production, and rights-cleared data solutions—all in one place. Whether you're iterating fast, building at scale, or chasing the next big idea, we help you move from lightbulb to lightning.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline