Proof of Usefulness Report

Shout Platform Ltd.

Analysis completed on 2/20/2026

+115
Proof of Usefulness Score
Gaining Momentum

Shout Platform Ltd. is a UK-based B2B indoor positioning and engagement solution launched in 2015. While the project addresses a valid niche (co-working and event space management), the submission contains significant exaggerations ('audienceReach: everyone', 'most people have used my product') that contradict the verifiable reality of a small-scale operation with minimal revenue (£1.5k commercial revenue reported in 2021) and a small team. The claim of replacing 50-year-old tech with AI lacks technical evidence. The discrepancy between the 9-year operating history and the lack of verifiable traction results in a low score, positioning it as a small, stagnant business rather than a high-growth utility.

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Score Breakdown

Real World Utility+9.0
Audience Reach Impact+1.0
Technical Innovation+2.25
Evidence Of Traction+1.25
Market Timing Relevance+2.4
Functional Completeness+0.25
Subtotal+16.15
Usefulness Multiplierx0.71 (Scale Correction x10 * 0.71 Variance)
Final Score+115

Project Details

Description
Shout is a B2B SaaS indoor positioning system compatible with smartphones and IoT devices. It is significantly ahead of the competition because it has replaced 50 years old positioning methodology with Artificial Intelligence. In addition, businesses such as retailers, event venues and office spaces can use Shout’s complementary mobile apps and an app for TV screens as a complete end-to-end solution for digitalization of buildings and locations.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline