Proof of Usefulness Report

Shortlist

Analysis completed on 1/29/2026

+279
Proof of Usefulness Score
Gaining Momentum

Shortlist.io is a verified, established SEO agency (est. 2015) with estimated annual revenue between $1M-$5M, positioning it as a solid SMB comparable to the calibration baseline. However, the submission quality is extremely poor, containing hallucinated claims ('most people have used my product'), incorrect business categorization ('recruitment management'), and invalid financial data. While the actual business and its 'Shortlist Metrics' tool possess real-world utility and traction, the score is significantly penalized by the lack of verifiable evidence in the submission and the hyperbole used.

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Score Breakdown

Real World Utility+112.5
Audience Reach Impact+24.0
Technical Innovation+45.0
Evidence Of Traction+84.0
Market Timing Relevance+36.0
Functional Completeness+1.5
Subtotal+303
Usefulness Multiplierx0.92
Final Score+279

Project Details

Project URL
Description
We provide businesses with Link Building, On-page SEO Optimization, Content Strategy, and Keyword Research. Transparency and quality are our two core tenets.\nLink building is our key service, eliminates the hassle of prospecting, outreach, and writing while delivering quality backlinks right to your digital door. Powerful backlinks built through guest posting on blogs with high Domain Authority scores (DA30+) is the core of our service. No black hat — only genuine outreach and relevant high-quality content.\n\nTo optimise linkbuilding, we developed an in-house tool called Shortlist Metrics. Today we are happy to share this tool with the community of link builders, digital marketers, content marketers, startup owners.\n\nShortlist Metrics is an easy-to-use tool to help you Scale Link Building Faster. View the SEO metrics that matter in one place, and choose websites by overall quality scores. Simple to use, with no multiple tools or manual computation needed!\n\n - All important SEO metrics in one place\n - Automated website quality scoring system\n - Easy backlink uploader (CSV or URLs)\n - Curated website database (100s of niches \u0026 sub-niches!)\n - Clutter-free interface!\n

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline