Proof of Usefulness Report

Shopflo

Analysis completed on 1/29/2026

+337
Proof of Usefulness Score
Certified Problem Solver

Shopflo is a verified, VC-backed checkout optimization platform for D2C brands in India, raising $2.6M from Tiger Global and TQ Ventures. While the submission itself was low-quality and outdated (claiming 'launch in 2022' while it is now established), external verification confirms significant traction with over 1,000 merchants, ~$1.85M in annual revenue, and a team of ~63 employees. The project solves a high-value problem (checkout attrition) with a proven product-market fit, positioning it as a strong competitor in the fintech/ecommerce enablement space.

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Score Breakdown

Real World Utility+90.0
Audience Reach Impact+68.0
Technical Innovation+42.0
Evidence Of Traction+90.0
Market Timing Relevance+38.0
Functional Completeness+2.0
Subtotal+330
Usefulness Multiplierx1.02
Final Score+337

Project Details

Project URL
shopflo.co
Description
Hello from shopflo ?? We are building a checkout platform that D2C brands deserve which aims to help them maximize revenue from each of their customers. We are solving the pain of losing ~70% of customers in the checkout funnel. Our merchants will benefit from the smoothest, fastest, and most powerful checkout experience leading to higher conversions and AOVs. Over time, we want to build a community of merchants, where the end consumer will never have to repeatedly enter their details again and again. \n\nWe are currently building the first version of the product and will be live from Apr 2022 onwards.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline