Shop My Palette

Shop My Palette is a UK-based fashion-tech startup making colour-season shopping effortless, intelligent, and sustainable. Millions of women now know their colour season, but finding clothes that match it remains frustrating. Search results are cluttered, unverified, and dominated by fast fashion. Colour analysts offer shopping services hidden behind paywalls, leaving most consumers without an accessible, trustworthy solution. Our vision is to make colour-season shopping as easy and intuitive as searching by size — and in doing so, help accelerate the shift toward sustainable fashion consumption. The product: an AI-driven discovery platform that analyses garment colours and matches them to the twelve seasonal palettes used in personal colour analysis. Shoppers can browse verified products from ethical brands, save favourites, and build coordinated outfits that flatter their unique palette. The business model: affiliate revenue from trusted partners (AWIN, Rakuten, LTK), expanding to sponsored edits and colour-analysis API licensing in later phases. 12 sustainable UK brands already onboarded; AI colour-analysis engine and MVP in active development; Strong interest expected from ethical fashion audiences and colour-analysis communities. We’re now connecting with early-stage investors, brand partners, and advisors who share our belief that fashion can be both data-driven and deeply personal.