Proof of Usefulness Report

Shipt

Analysis completed on 1/29/2026

+736
Proof of Usefulness Score
Category Standard

Shipt is a widely recognized, high-utility service with massive scale (Target subsidiary, ~50M household reach). While the submission itself was low-effort (e.g., listing only 'social-media' as technology and vague traction claims), the verifiable reality of the business dominates the scoring. The project scores exceptionally high on Utility, Reach, and Traction, but suffers significant penalties in Innovation and Response Quality due to the lack of detail provided in the input.

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Score Breakdown

Real World Utility+238
Audience Reach Impact+196
Technical Innovation+56
Evidence Of Traction+238
Market Timing Relevance+85
Functional Completeness+5
Subtotal+818
Usefulness Multiplierx0.9
Final Score+736

Project Details

Project URL
shipt.com
Description
Shipt is a membership-based online grocery marketplace delivering fresh foods and household essentials through a community of shoppers and a convenient app. Shipt offers quality, personalized grocery delivery to members for $99 per year, and is available to nearly 50 million households in more than 100 markets across the country. Shipt was founded in The Magic City, Birmingham, Ala., and maintains offices in Birmingham and San Francisco, Calif. For more information, visit Shipt.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline