Proof of Usefulness Report

Shimmr AI

Analysis completed on 1/26/2026

+258
Proof of Usefulness Score
Gaining Momentum

Shimmr AI (submitted as 'WhisperClaw') is a legitimate London-based startup that automates book advertising using AI ('BookDNA'). External verification confirms significant traction (£3M funding, ~150 publishing clients, awards) despite the submission containing hallucinations (wrong name) and false claims ('most people have used my product'). The project demonstrates high B2B utility and technical relevance, though the submission quality was extremely poor. The score reflects the verified potential of the business, heavily penalized by the lack of credible user-provided evidence.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+4.0
Technical Innovation+9.75
Evidence Of Traction+9.0
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+49.25
Usefulness Multiplierx1.05
Final Score+258

Project Details

Project URL
shimmr.ai
Description
Shimmr is 'advertising on autopilot' that sells books. All you need to do is supply the book, and Shimmr’s fully automated platform creates, deploys, and self-optimizes an advertising campaign for the title that drives discoverability and sales. All completely hands free - Shimmr takes care of everything, end to end. Here's how it works: The Analyzer takes in all of the text in the book and creates it's completely unique BookDNA. This is essentially the strategy for selling the book. The Generator uses the BookDNA to bring the book to life with AI-generated ads that continuously self-optimize. The Deployer automatically places the ads in digital media and finds all potential readers by matching them with the BookDNA. Interested purchasers are driven straight to the book’s e-commerce locations to buy the book. "Are my books safe?" Yes! Books are never used to train AI, so there are no copyright issues to worry about.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline