Proof of Usefulness Report

SHIFT72

Analysis completed on 1/29/2026

+466
Proof of Usefulness Score
Industry Mainstay

SHIFT72 is a legitimate, established B2B video platform with high real-world utility, having powered festivals like Cannes and SXSW. However, the submission quality is critically low, featuring hallucinated tags ('space-technology'), hyperbolic traction claims ('most people'), and missing metrics. While the underlying business strength justifies a high base score, the 'Quality Factors' are penalized heavily due to the unprofessional data entry.

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Score Breakdown

Real World Utility+213
Audience Reach Impact+70
Technical Innovation+45
Evidence Of Traction+100
Market Timing Relevance+80
Functional Completeness+5
Subtotal+513
Usefulness Multiplierx0.91
Final Score+466

Project Details

Project URL
shift72.com
Description
SHIFT72 is a leading provider of video streaming platforms, specializing in delivering secure, high-quality video experiences for businesses and organizations. With a focus on the entertainment industry, SHIFT72 offers a comprehensive suite of tools and services that enable content creators, distributors, and broadcasters to launch and manage their own branded video-on-demand platforms. The company is known for its robust technology that supports seamless streaming, content protection, and monetization strategies, allowing clients to reach global audiences effectively. Through its innovative solutions, SHIFT72 empowers its clients to maximize their content's potential while ensuring a superior viewing experience for their users.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline