Shelf Merch

Shelf Merch is a verifiable business entity (part of Chitlu Innovations) based in India, offering print-on-demand services. However, the submission is critically flawed, containing demonstrably false claims ('most people have used my product') and confusing financial metrics ('50000 marketcap'). While external data confirms some traction (revenue ~$7k FY23, clients like Green Gold Animation), the actual scale is a fraction of the 'everyone' reach claimed. The project competes in a saturated market with a generic offering. The score reflects the existence of the platform but penalizes the severe lack of professional accuracy in the submission.