Proof of Usefulness Report

Settlin

Analysis completed on 1/29/2026

+423
Proof of Usefulness Score
Certified Problem Solver

Settlin is a verified, revenue-generating PropTech company in Bangalore with significant operational traction (~$1M USD revenue, ~100 employees). The project solves a genuine, high-friction problem in real estate resale using a 'gig-economy' model. However, the submission itself contained hyperbolic and unverifiable claims (e.g., 'most people have used my product', 'everyone' as audience), and field errors (Market Cap placed in Revenue). While the business fundamentals are strong (comparable to the calibration baseline), the score is dampened by poor submission quality and negative sentiment found in some external user reviews regarding safety and refunds.

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Score Breakdown

Real World Utility+200
Audience Reach Impact+20
Technical Innovation+75
Evidence Of Traction+100
Market Timing Relevance+70
Functional Completeness+5
Subtotal+470
Usefulness Multiplierx0.90
Final Score+423

Project Details

Project URL
Description
Settlin is a full stack real estate transactions platform, focusing on resale for now. Resale is a buyer’s market, but the solutions available today are completely anti-buyer. Online portals have no fulfilment capabilities and offline brokers are seller agents. The entire ecosystem is marred with utter lack of professionalism, honesty and transparency.\n\n\nAs the only Resale Home Buying Platform, Settlin uses an online-to-offline-to-online model to provide a quality solution to a buyer. \n\nSettlin lets buyers search within 4 times more inventory compared to anywhere else, each property unique and curated with 85 parameters, 24 of which are filterable. Request a visit on Settlin, and not only you will be able to finalize within 5 visits instead of industry average 16, but more importantly, with our thorough assistance on negotiations, legal verification, home loans and registration, you will have your sale deed in your hands just within 4 months. Industry average is 18 months. Icing on the cake, it will cost you at least 50% less.\n\nThe real problem of the entire sector has always been and will always be visits. Traditionally it has been the pivot point for sales and has required a skilled salesperson at its helm. Settlin has deskilled the entire process, thereby executing 500+ visits per month through white collar gig-economy greeters.\n\nOnce a buyer is interested, the process comes back online and an assigned CRM handles 100s of transactions online through our in-house transactions portal. We are DSAs of all major banks and have partnered with multiple lawyer/CA firms, thereby providing a seamless experience ensuring that a buyer can get the final deed in a matter of 2 months as against the industry norm of 6.\n\nMarket Size:\nProperty Resale has a bottom up TAM of $4B pan India (top down $11B) and with a proven and scalable model already in place, Settlin is ready to reach ₹570 cr ARR within 3 years.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline