Proof of Usefulness Report

SEOlogy Ltd.

Analysis completed on 1/26/2026

+24
Proof of Usefulness Score
You're In Business

SEOlogy Ltd. appears to be a legitimate but small-scale freelance SEO consultancy operating in New Zealand. The project submission suffers significantly from contradictory data (claiming a 6-person team vs. 'one-man-operation') and hyperbolic, unverifiable claims (e.g., 'most people have used my product', audience is 'everyone'). While the core service is useful to local businesses, the lack of technical innovation, low scalability, and poor submission quality result in a low Proof of Usefulness score compared to the technology-focused benchmark.

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Score Breakdown

Real World Utility+12.5
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+2.5
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+21
Usefulness Multiplierx1.12
Final Score+24

Project Details

Project URL
Description
SEOlogy offers a full range of Search Engine Optimisation (SEO) services, helping businesses improve search engine rankings which will generate more website visits and therefore more business enquiries. SEOlogy is a one-man-operation, owned by Alex Puest, an SEO Analyst with 6 years experience in online marketing. It began with a position as a translator/copywriter for an eCommerce business and progressed into an SEO role at Yellow NZ. I have worked with businesses in many different industries, from plumbers and electricians to financial service providers and larger franchises operating NZ wide. Services include: SEO Audit A thorough audit of your website to ensure it is technically sound and has relevant content. It will also include competitor analysis and an online marketing strategy tailored to your business needs. SEO Retainer An ongoing service following an SEO Audit. This is required to further improve rankings. Included are activities such as link building, monthly technical checks, rank tracking and reporting Local SEO Very important for local businesses such as shops and restaurants but also for tradespeople operating in a specific area. Local SEO is usually included in the retainer service but can also be offered as an add-on to existing SEO campaigns. Activities include Google My Business optimisation and citation management: Google My Business A must have for every business other than online shops! It is the #1 requirement to appear in local search results and Google Maps. Setup and optimisation is usually included in SEO Audits but can be offered as a standalone service - especially important for multi-branch businesses. Online Citation Management Another vital part of Local SEO - online citations such as directory listings must be up to date and consistent. Most business owners are don't know how to identify and update those web properties. It is a very time consuming exercise but crucial to improve local rankings.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline