Proof of Usefulness Report

SEO

Analysis completed on 2/16/2026

+38
Proof of Usefulness Score
You're In Business

The submission represents 'seo.com.au', a premium domain associated with an Australian SEO agency. However, the data provided contains severe contradictions (Team size: 10 vs 10,001) and highly exaggerated, unverifiable claims ('marketcap: 300000000', 'most people have used my product'). While the underlying business appears to be a legitimate boutique agency (Optimising), the submission quality is akin to spam, triggering major penalties for data integrity and red flags.

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Score Breakdown

Real World Utility+52.0
Audience Reach Impact+10.0
Technical Innovation+10.0
Evidence Of Traction+15.0
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+31.5
Usefulness Multiplierx1.2
Final Score+38

Project Details

Project URL
Description
It’s been over 15 years since SEO.com.au started, and we’re proud to say we lead the way because we’ve got the experience and the talent to get you great results. What makes us work? Quite honestly, it’s the relationships we build with our clients that let us achieve what your business needs. Directors James Richardson and Daniel Zuccon head up a ten-person team of SEO specialists who facilitate all work in-house. We’re far too protective of our work to outsource, and besides, the days when you could apply the same ‘secret SEO formula’ to every website are far behind us. That’s why we’ve hired a diverse team of professionals with skills in Web Development, Public Relations, Copywriting, Account Management and Digital Marketing. This allows us to have a complete understanding of your unique marketing requirements and to make sure that our work delivers a real return on investment.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline