Proof of Usefulness Report

Senso

Analysis completed on 2/16/2026

+38
Proof of Usefulness Score
You're In Business

The submission evaluates 'Senso', a well-established Australian footwear brand (est. 1980), but contains critical data inconsistencies, including the project name 'DeepForge' and hyperbolic claims ('most people have used my product'). While the brand has verifiable longevity and retail presence, the submission quality is critically low, and the project lacks technical innovation relevant to the evaluation framework. The revenue figure ($2.5M) appears low for the claimed team size (350), suggesting further data inaccuracies.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+4.0
Technical Innovation+0.75
Evidence Of Traction+7.5
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+31.5
Usefulness Multiplierx1.2
Final Score+38

Project Details

Project URL
Description
Established in 1980, SENSO is an Australian footwear brand originally founded by husband and wife, Scarlett and Kim Meller. Noticing a gap in the market for high quality yet affordable fashion footwear, the pair launched what is now one of Australia’s most popular and iconic contemporary labels. The Meller’s three daughters, Alicia, Imogen & Skye, have since joined the family business. The girls injected a fresh, youthful confidence, attracting a new audience whilst nurturing different aspects of the brand. Senso's continuous search for inspiration is reflected in their designs, resulting in constant change from season to season. Three decades on and Senso is now the ‘go to’ label for cool, innovative footwear for the style conscious. Comprised of wearable wardrobe staples and eye-catching silhouettes and treatments, Senso continues to offer their own take on classic footwear, while continually punching it up with new takes on collection favorites, updated essentials and a continued commitment to amazing quality, comfort and style. As wearable as they are beautiful, Senso shoes are comprised of the finest materials, trims, treatments and linings for the ultimate in stylish comfort always seeking to give the client the best shoe experience possible. Senso stays true to its vision of bringing you shoes with a point-of-view, an edge, a touch of fun and a distinguished sense of effortless style. SENSO is stocked in the premium boutiques, exclusive department stores, and selected online stores worldwide.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline