Proof of Usefulness Report

Selwood Group

Analysis completed on 2/15/2026

+25
Proof of Usefulness Score
You're In Business

The project represents a legitimate boutique leadership consultancy (Selwood Group) led by a former professional athlete, but the submission is plagued by significant quality issues. It is a non-technical service business submitted for a technology evaluation. Critical fields contain demonstrably false or exaggerated claims (e.g., traction listed as 'most people have used my product', target audience 'everyone'). The mismatch between the 'SwiftShade' name and the description suggests a copy-paste error or low-effort submission. While the underlying business exists, it lacks the technical innovation, scale, and digital footprint required to score meaningfully against the calibration benchmark.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.00
Technical Innovation+0.38
Evidence Of Traction+3.75
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+22.38
Usefulness Multiplierx1.12
Final Score+25

Project Details

Description
Selwood Group is a High Performance & Leadership consultancy agency established by Adam Selwood in November 2020. Located in Perth Western Australia, Selwood Group has the experience and versatility to work across many different industries throughout the country with the purpose to empower its clients to drive meaningful performance and authentic relationships within their everyday lives. Today’s organisations face a dynamic, challenging, and competitive landscape. The ability to attract, engage and retain employees has become critical to the success of an organisation. Whether you compete on innovation, customer service, collaboration, or operational excellence, it’s fundamental that you have engaged, high-performing teams who are the foundation for creating a competitive advantage. Adam Selwood’s career on and off the field has been epitomised by hard work, perseverance, and a unique ability to pivot at critical life junctures. Adam played a pivotal role in helping West Coast capture it’s third premiership in 2006. After retiring, Adam transitioned into the Eagles coaching ranks’, where he guided the club’s emerging midfield talents for four seasons. With a Bachelor of Commerce (Sports Management) and AIM WA MBA accreditation, Adam has been the driving force behind West Coast’s female football program since 2016, which culminated in the club fielding a team in the AFL Women’s 2020 season. Through his varied experiences as a player, coach and professional sports administrator, Adam has developed an intimate understanding of what it takes to perform at the highest level and the importance of cultivating a winning culture. His ability to articulate this journey whilst drawing parallels to everyday situations and team environments provides a unique way to connect and bond teams. Adam’s authentic, professional, and dedicated nature is demonstrated in his tailored workplace programs, which speak to audiences of all backgrounds.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline