Proof of Usefulness Report

Seikk

Analysis completed on 1/26/2026

+287
Proof of Usefulness Score
Gaining Momentum

Seikk is a verifiable, award-winning UK lifestyle magazine and marketplace with legitimate industry recognition (Drapers, RTIH, Techies). However, the submission quality is critically low, containing blatantly false traction claims ('most people have used my product') and unclear financial data ('marketcap: 500000'). While the underlying business appears to have real-world utility and a 'small but promising' footprint, the score is significantly penalized by the lack of credible metrics and the exaggeration of reach.

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Score Breakdown

Real World Utility+150.0
Audience Reach Impact+10.0
Technical Innovation+45.0
Evidence Of Traction+80.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+350
Usefulness Multiplierx0.82
Final Score+287

Project Details

Project URL
seikk.co.uk
Description
Disrupting Retail & Publishing By Pioneering Experiential eCommerce. SEIKK is an Award Winning active lifestyle magazine and ethical online marketplace, covering amongst other things; Menswear, Adventure Sports, Design, Technology & Automobilia. It is an innovative and immersive lifestyle hub which combines content, commerce and community to capture the imagination and trust of purchasers. Simplifying their customer journey of discovery with the help of AI. TESTIMONIALS "A very innovative concept" - Jayne Rafter | Publisher, Retail & Leisure International RESOURCES AND LINKS Website: seikk.com App website: seikkmagazine.com The Tribe (Community): tribe.seikk.com INDUSTRY RECOGNITION • RTIH Innovation Awards finalist (Virtual Store of the Year in 2024 and Startup of the Year (UK) in 2022) • Tech South West Awards finalist (CreaTech Award in 2024 and Growth Award in 2022) • Drapers Awards finalists (Disrupter Award in 2024, 2023 + 2022, International Excellence in 2024 & Pureplay of the Year in 2024) • EntreConf Awards finalist (Media Award in 2024) • Creative Bath Awards finalist and winner (Best Publisher & Writer in 2024, 2023 + 2022, Best App & Website in 2023 and Best Startup in 2022) • UK StartUp Awards finalists and regional winner (Global StartUp of the Year and Retail & E-Commerce StartUp of the Year in 2024) • Business Insight Review (Best Companies to Watch in 2024) • Bath Life Awards finalist (Retail Award in 2024) • International Trade Council Awards finalist (Go Global Award in 2022) • Startups 100 (2021) • GWG Awards finalist (Best Content Creation on the Web in 2021) • Drapers Digital Awards finalist (Best Use of Content in 2020) • Techies awards finalist (‘Best Startup’ in 2020 & ‘Best User Experience’ in 2021 + 2022)

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline