Proof of Usefulness Report

Seed Data Solutions

Analysis completed on 3/8/2026

+26
Proof of Usefulness Score
You're In Business

The submission describes 'Seed Data Solutions', a legitimate UK-based B2B data agency, but incorrectly titles the project 'DeepWing' (a name associated with unrelated entities like malware groups or fantasy fiction). The submission contains critically inaccurate data, such as claiming 'everyone' as the audience and 'most people' have used the product, which contradicts the niche nature of B2B data services. While the underlying business exists and solves valid commercial problems, the incoherence of the submission and false traction claims result in a very low score.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+20
Technical Innovation+20
Evidence Of Traction+30
Market Timing Relevance+50
Functional Completeness+10
Subtotal+24.5
Usefulness Multiplierx1.08
Final Score+26

Project Details

Description
Seed was established in 2021 by data industry leader Susan Macfarlane, with over 30 years of experience within the B2B market, she had previously founded data owner Intelligent Data Group, which was subsequently acquired by the 118/Market Location Group. Our focus is product development, machine learning, and AI-driven technology. Helping clients to become data-driven, in both unlocking the value of their own data, and harnessing the power of Seed’s, solving business problems and turning data into a sustainable competitive advantage. We can: • Profile your customers and build a target audience, helping you reach the right people, at the right time, via the most relevant channels • Provide your telesales teams with key contacts to fasten the sales cycle - we have over 3.5 million telephone numbers for decision makers within UK businesses • Boost the efficiency and ROI of your marketing campaign spend - our data universe holds key data attributes including web address and social media handles for over 750,000 businesses • Build bespoke data sets for you that would not exist in traditional B2B databases We’re more than a data company, we’re strategic thinkers and creative problem solvers, we drive end-to-end digital transformations for our clients. Our objective is to create long-lasting partnerships with our clients, helping them to better understand their market, uncover customer insights, build new and strengthen existing acquisition channels. And to identify valuable opportunities for performance and growth, delivering business value long-term. Speak to our team today to discuss how we can help you achieve your business goals, email sales@seeddatasolutions.com or call us on +44 (0) 204 551 5202

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline