Proof of Usefulness Report

Secret Escapes

Analysis completed on 2/16/2026

+636
Proof of Usefulness Score
Category Standard

Secret Escapes is a highly established global travel brand with verified massive reach (62M+ members) and proven market utility, placing it significantly above the baseline for scale. However, the specific submission provided is of low quality, featuring lazy audience definitions ('everyone', 'most people') and potentially erroneous financial data ('2500000 marketcap'). The final score reflects the high real-world value and traction of the business entity, penalized moderately for the lack of effort and precision in the project submission form.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+144.0
Technical Innovation+45.0
Evidence Of Traction+180.0
Market Timing Relevance+70.0
Functional Completeness+5.0
Subtotal+669
Usefulness Multiplierx0.95
Final Score+636

Project Details

Description
Secret Escapes is the UK's biggest members-only website, operating in 14 countries worldwide and offering luxury 4 and 5 star travel deals at low prices. Before starting Secret Escapes, we wondered why booking a holiday always felt like hard work – the price comparisons, the awful early morning flights just to get the best price, the huge range of possible hotels, both good and bad. Travel is, and should be, exciting – and booking a holiday should be a stress-free experience. That’s what we set out to achieve, and it is the philosophy that drives us on. We want to inspire people to escape, and we do so with amazing images, sharp, accessible writing, exciting destinations and unbeatable prices. We already have more than 62 million members worldwide and a social-media following the size of a small country, and you can now find us everywhere from Sweden to Italy, Poland and Norway, from Germany to Switzerland, and elsewhere too.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline