Proof of Usefulness Report

Search Plus Marketing

Analysis completed on 1/25/2026

+13
Proof of Usefulness Score
You're In Business

The submission for Search Plus Marketing presents significant credibility issues. Despite claiming a 2008 launch and a team of 6, the project has no discoverable digital footprint (ironic for an SEO/Marketing agency), and the provided URL does not resolve to an active business site. The claims that 'most people have used my product' and the audience is 'everyone' are objectively false and hyperbolic. The revenue field is misused ('marketcap: 500000'), indicating a lack of professional detail. The project scores very low due to lack of verifiable evidence, unrealistic claims, and poor submission quality.

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Score Breakdown

Real World Utility+6.0
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+1.25
Market Timing Relevance+3.2
Functional Completeness+0.25
Subtotal+12.45
Usefulness Multiplierx1.05
Final Score+13

Project Details

Project URL
search-plus.co.nz
Description
Your business relies on leads, and getting leads relies on being seen by your potential customers, at the right place and the right time. Search Plus Marketing has helped hundreds of businesses, from SMEs to major hotels and national retailers to get more leads and increase their turnover. With experience in business planning, marketing planning, digital marketing and business management, we can step in at any stage of your business development. Our focus is on Digital marketing, including direct marketing via email, social media management and advertising, PPC, SEO and traditional media.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline