Proof of Usefulness Report

Scale Selling

Analysis completed on 2/3/2026

+38
Proof of Usefulness Score
You're In Business

Scale Selling is a verifiable digital marketing agency based in Toronto, offering standard services and a white-label CRM solution. While the business is legitimate with evidence of over 100 clients and a presence since roughly 2016-2021, the submission contains critical inaccuracies and red flags. The claim that 'most people have used my product' is demonstrably false, and the audience reach of 'everyone' is unrealistic. The project lacks significant technical innovation, operating as a service-based agency rather than a scalable technology platform. The low score reflects the disparity between the submission's exaggerated claims and the reality of a small, local service business.

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Score Breakdown

Real World Utility+56.0
Audience Reach Impact+10.0
Technical Innovation+30.0
Evidence Of Traction+20.0
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+35
Usefulness Multiplierx1.08
Final Score+38

Project Details

Project URL
Description
Scale Selling is an internet marketing agency with one goal in mind: To Scale Your Businesses Sales Globally. Scale Selling engages in the provision of digital advertising solutions. Scale Selling serves companies through acceleration, marketing automation and digital transformation. The company was founded by Spencer Williams and Michael Koumborelos on July 15th, 2021 and is headquartered in Toronto, Ontario.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline