Proof of Usefulness Report

Samba TV

Analysis completed on 1/29/2026

+728
Proof of Usefulness Score
Category Standard

Samba TV is a major established player in the TV data and analytics space with verifiable revenue exceeding $100M annually and a footprint of 46M+ devices globally. While the project demonstrates exceptional real-world utility, innovation (ACR technology), and massive market reach, the submission itself was of very low quality (vague claims, confusing market cap with revenue). The score reflects the undeniable success and scale of the business, penalized significantly for the poor quality of the input data provided.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+19.0
Technical Innovation+12.75
Evidence Of Traction+11.875
Market Timing Relevance+9.0
Functional Completeness+0.25
Subtotal+75.375
Usefulness Multiplierx0.966
Final Score+728

Project Details

Project URL
samba.tv
Description
We are improving the TV viewing experience, enabling content discovery, and addressing audience fragmentation across screens to strengthen television’s business model and relevance to consumers.\n\nOur data and measurement products are transforming the way today’s largest brands across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data solves real problems and creates meaningful competitive advantage for our clients.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline