Proof of Usefulness Report

Saltee Skincare

Analysis completed on 1/29/2026

+68
Proof of Usefulness Score
You're In Business

Saltee Skincare is a legitimate, verified UK-based D2C brand with significant external validation (stocked in SpaceNK, featured by Oprah, 4.8 Trustpilot rating). However, the project submission itself was of extremely low quality, containing hyperbolic claims ('most people have used my product'), nonsense data ('marketcap: null'), and miscategorized technologies. While the real-world business has solid utility and traction in the luxury suncare niche, the score is constrained by the project's micro-scale (vs. tech platforms) and the poor quality of the input data provided.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+13.00
Technical Innovation+2.25
Evidence Of Traction+20.00
Market Timing Relevance+8.00
Functional Completeness+0.25
Subtotal+64.75
Usefulness Multiplierx1.05
Final Score+68

Project Details

Project URL
saltee.co.uk
Description
Saltee is a London based D2C travel cosmetics brand brand created for those who love to travel, want to explore the world, chase the sun and dream about their next grand adventure.\n\nWe at Saltee are always planning that next holiday experience. Dreaming of new places, hunting down that once-in-a-lifetime beach, finding the perfect lunch table. Saltee draws on the inspiration of travel to new places and the exotic vibes that will get you excited for the next trip. We’ll inspire you where to go next and as importantly what to take.\n\n\nAll our products are formulated in the UK to provide suncare for adventures anywhere in the World. Saltee SPF 50 face formulas and SPF 30 body lotions. Saltee products are vegan friendly, cruelty free, paraben free, responsibly sourced and are Oxybenzone-free, which makes it safer for our oceans.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline