Proof of Usefulness Report

Salem Media Group

Analysis completed on 2/16/2026

+499
Proof of Usefulness Score
Industry Mainstay

Salem Media Group is a substantial, publicly traded legacy media entity with verified reach in the Christian and conservative markets (hundreds of millions in revenue, 100+ stations). However, the project submission itself is of very low quality, featuring mismatched metadata (User 'FrostKeeper'), vague audience claims ('everyone'), and inaccurate financial labels (market cap listed as monthly revenue). While the entity's scale justifies a high score, the lack of technical innovation and the poor submission quality significantly dampen the result relative to its market size.

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Score Breakdown

Real World Utility170.0 (Weighted)
Audience Reach Impact152.0 (Weighted)
Technical Innovation30.0 (Weighted)
Evidence Of Traction142.5 (Weighted)
Market Timing Relevance45.0 (Weighted)
Functional Completeness3.75 (Weighted)
Subtotal+543.25
Usefulness Multiplierx0.92
Final Score+500

Project Details

Project URL
salemmedia.com
Description
Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,600 affiliates; Salem Radio Representatives, a national radio advertising sales force; Salem Web Network, a leading Internet provider of Christian content and online streaming; and Salem Publishing, a leading publisher of Christian themed magazines. Salem owns and operates over 100 radio stations, with 67 stations in the nation’s top 25 markets – and 30 in the top 10. Each of our radio properties has a full portfolio of broadcast and digital marketing opportunities.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline