Proof of Usefulness Report

RTB House

Analysis completed on 2/16/2026

+750
Proof of Usefulness Score
Category Standard

RTB House is a verified global leader in AdTech with significant revenue ($100M+) and a large workforce, positioning it well above the 'Large Scale' calibration baseline. However, the submission itself was of extremely low quality, providing vague claims ('most people have used my product') and lacking concrete evidence. The score reflects the undeniable market reality and technical sophistication of the company, heavily penalized by the poor response quality and lack of substantiated data in the application.

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Score Breakdown

Real World Utility+23.75
Audience Reach Impact+19.00
Technical Innovation+13.50
Evidence Of Traction+15.75
Market Timing Relevance+9.00
Functional Completeness+0.50
Subtotal+815
Usefulness Multiplierx0.92
Final Score+750

Project Details

Project URL
rtbhouse.com
Description
RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012, and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline