Proof of Usefulness Report

Rooftop Digital

Analysis completed on 1/29/2026

+413
Proof of Usefulness Score
Certified Problem Solver

Rooftop Digital is a verifiable, established marketing technology company with estimated annual revenue of ~$15.5M and 50-200 employees, significantly exceeding the traction of the calibration baseline. However, the project submission itself was of extremely low quality (e.g., claiming 'most people' have used the product, 'marketcap: null', and using the alias 'ShadowFang'), which necessitated a manual verification of the business's legitimacy. While the real-world metrics (revenue, scale) justify a high score, the 'Evidence of Traction' and 'Response Quality' scores were heavily penalized due to the submitter's failure to provide verifiable data, relying instead on the evaluator's independent research to confirm the company's substantial market position.

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Score Breakdown

Real World Utility+135.0
Audience Reach Impact+76.8
Technical Innovation+36.0
Evidence Of Traction+108.0
Market Timing Relevance+36.0
Functional Completeness+1.5
Subtotal+393.3
Usefulness Multiplierx1.05
Final Score+413

Project Details

Project URL
Description
An End-To-End Marketing Partner for Your Brand\n\nUnlike traditional marketing agencies and publisher networks, which only provide a partial solution (and leave the rest to you to figure out), Rooftop functions seamlessly at ALL levels of your sales and marketing process.\n\n• We design and build interactive Lead Generation Funnels to engage consumers to act\n• Continuous Testing and Conversion Rate Optimization, with a strong focus on data analytics\n• Traffic Generation and Media Buying through our internal Walla Media Publisher Network\n• Dedicated Call Center Sales with experienced agents who know your product inside and out

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline