Rocksbox

Rocksbox was a successful jewelry rental subscription service acquired by Signet Jewelers for $14.4M in 2021, demonstrating high historical utility and traction. However, reports indicate the rental service was discontinued around mid-2025, significantly impacting current utility and market timing scores. The submission itself was of very low quality (exaggerated claims like 'everyone', 'most people'), requiring the score to rely heavily on external verification of the brand's past success rather than the provided input. The score reflects a successful exit event ($14M+) but penalized for the subsequent service shutdown and poor submission effort.