Proof of Usefulness Report

Rockerbox

Analysis completed on 1/29/2026

+645
Proof of Usefulness Score
Category Standard

Rockerbox is a verified, established B2B SaaS platform in the marketing attribution space, serving major DTC brands and having secured significant Series B funding (~$32M). However, the submission quality was poor, containing hyperbolic claims (e.g., 'most people have used my product') and inaccurate audience definitions ('everyone'). The score reflects the company's strong real-world utility and verified market position, heavily penalized by the low quality of the provided responses.

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Score Breakdown

Real World Utility+220.0
Audience Reach Impact+104.0
Technical Innovation+123.0
Evidence Of Traction+135.0
Market Timing Relevance+92.0
Functional Completeness+5.0
Subtotal+679
Usefulness Multiplierx0.95
Final Score+645

Project Details

Project URL
rockerbox.com
Description
Rockerbox works with the leading DTC brands to help them best understand and optimize their marketing mix.\n\nFrom Rothys to Rhone to Tula and Tushy, all of these brands are able to continue to grow by knowing what marketing channels and tactics are driving the most sales and highest value customers.\n\nRockerbox enables this through a SaaS (software as a service) platform and multi-touch attribution models that factor in activity from digital and offline channels across social, search, out of home, TV, direct mail, and podcasts.\n\nRockerbox was named 212 NYC and The New York Times Ad Tech Startup of the Year and joined Inc list of 5000 fastest growing companies in America in 2018 and 2019.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline